BUILDING MEMORIES
ARTISTIC PORTFOLIO
by Rosa Franco Mendoza
Photobook DECLARED VALUES
Eighteen years of building a memory
DECLARED VALUES is a documentary project developed between 2007 and 2025 about Barcelona's Palace of Posts and Telegraphs, one of the city's most emblematic buildings.
For eighteen years, I photographed its spaces, transformations, and ways of inhabiting it, building a visual archive that documents the memory of an institution, an architectural landmark, and the people who made it possible.
The project takes the form of a 184-page photobook featuring a selection of images made over this period, inviting reflection on heritage, work, time, and the transformation of shared spaces.
More than documenting a building, DECLARED VALUES explores the human traces left behind as places change.
Building the book
In 2023, I devoted all my energy to the Postgraduate Program in Creation and Reflection at IEFC, where I worked on editing the book.
The process began with Roger Grasas, continued with Alex Llovet and was finally completed with my tutor, Josep M. Llobet.
During this process I realised that editing wasn't simply about selecting photographs. It was about deciding what I wanted to say, what should remain and what could disappear.
The archive I had built up over the years contained far more images than could ultimately be included in the book. The task was to find a structure that could turn this collection of photographs into a narrative.
And here’s something that has been fundamental for me: an eighteen-year project needs time to find its own shape.

PHOTOBOOK EDITION
In 2023 I devoted all my energy to the Postgraduate Program in Creation and Reflection at IEFC, where I worked on editing the book. The process began with Roger Grassas, continued with Alex Llovet, and I am now completing it with my tutor Josep M. Llobet.
PEOPLE WHO ACCOMPANIED THE PROCESS
The creation of Valores Declarados has not been a solitary process. Over the years, I have had the opportunity to share questions, decisions, and processes with professionals from different fields of photography, publishing, visual anthropology, and curating.
- Silvia Omedes
- Moritz Neumüller
- Noelia Pérez
- Carles Mitjà
- Willy Rojas
- Anna Surinyach
- Alex Llovet
- Josep M. Llobet

Since 2007, VALORES DECLARADOS has evolved from an architectural documentation project into a photobook, several exhibitions and a visual archive on the history of postal heritage.
